Brief

With love & craze for perfection,

Making Websites Great
for Impact & Growth

To impact & convert, your website must pique visitors’ interest, raise confidence, and get them act. When every section of website is highly tuned to achieve this, you see visitors turning into customers.

What makes a
Website Great? Business Impact
of Great Website

What’s wrong with 95% of websites?

What’s wrong
with 95% of
websites

Why they don’t create customers

Before visitors become customers,
they want to do two things :

Understand and Evaluate your products or services quickly.
Feel Confident about their decision.

…and most websites fail badly at it

Sin most websites commit: instead of telling “what matters to visitors,” they give them “excessive, needless information that no one cares about.” They struggle or leave.

What Matters Most

What makes Websites Great?

Great Websites
are built on top of

Compelling Content

What you say and how you say it dictates whether people stay or leave your website. Every word, sentence, paragraph, photo, and video on your website must be strategic—holding attention and raising confidence.

Appealing Design

People notice and pay attention only to things that look interesting, beautiful, and distinctive. Unless your website feels different and special in some way, nobody is going to care.

Simple Structure

When you succeed holding people’s attention for a while, they get curious to know more. If you help them reach their next answer fast, you hold their attention and up their confidence further—bringing them closer.

How Website Impacts Business Growth

Impact & Growth

How Great Website
Impacts Business Growth

Now, for most businesses, growth happens essentially in two ways :

by creating new customers
by retaining existing customers and making them loyal

Let’s see how a great website helps you grab new customers and retain existing ones :

People want to know more about you

By choosing you, people put something at stake—money, health, career, reputation, etc. To feel confident, they want to know about you to an extent that they can trust you.

If you could help them to know all they need to know about you without sapping much of their time and energy, you made a strong move in turning strangers into customers.

People want to gain confidence in less time

Information overload, endless choices, and busy lives have made people impatient. They want to decide quickly—and confidently.

When your website makes information easy to find, builds trust through impressive design, and communicates with clarity, people too soon start to see you as the clear choice.

You get powerful salesperson that works 24/7

People have gone lazy. They want to know everything on their couch—and expect things to look flawless on whatever device they’re holding.

A great website gives them just that: fast, clear, and hassle-free. It’s working for you even when you sleep—grabbing customer from anywhere, anytime, 24/7.

Reduce negative reviews and offset their impact

Negative reviews can come for countless reasons, most beyond control, and are often shaped by subjective perception. Whatever the reason, the damage is real.

A website is a great way to convey and hook many positive traits into people’s brain that when remembered, often outweigh one negative experience.

Knowing more they speak more. Your story spreads

If you help people know about you—your values, benefits, and everything that matters to them—in an efficient, professional, and interesting way, you quietly turn them into advocates.

The better you communicate, the more they remember. And when your message sticks, it spreads—creating a ripple effect that goes far beyond your website.

Most buying decisions are abrupt

People may plan to buy in advance but often don’t start research until last moment.

Now, in that moment, if you allow them to know everything that matters to them fast—in clear, easy, and effective manner—the opportunity can be yours when hot. No other tool give you such control and power. So, present to leave a big impact.

The Technical Side

Things that keep you
Confident and In Control

Built with
WordPress

Your website will be built on top of world’s most popular CMS—WordPress—that powers over 43.4% of the world’s websites.

The Power of Countless
Free Plugins

WordPress plugins can empower your website with extra features at no added cost. Huge savings now and as your site grows.

Power in Your
Hands

You’ll be able to change everything on your website with little training—that you’ll get as a part of our project.

Ease and
Convenience

Making others’ lives easier excites me the most. Nothing needless, complicated, or difficult will be there to bother you.

Flexibility and
Future Requirements

Being extremely flexible, WordPress and I bend to great extent to fulfill any of your future requirements.

Install Plugins with
Caution

I avoid and advise to avoid plugins if possible. Free plugins are tempting, but can make your website fragile, slow, and insecure.

The Approach

My Route to Great Website

It starts with

Right understanding

A project's success depends on how well the person or team doing it understands it. Before I start doing anything, I need to know and understand, as much as I can, about you, your business, and your industry.

More you help me understand, better would be the outcome. So, I listen, discuss, and research extensively before starting a project.

Content

Here I ask for content and how you plan to organize it. We review it together and discuss improvements—reorganizing, rewriting, or removing what’s not doing useful work.

Changes generally occure due to the Curse of Knowledge: “more we know something, more we fail to appreciate how little our message is going to get through.” Right amount of content, in target customers’ language, in the right tone is the key.

Website Design

Poor content is a failure, but poor design with great content is equally a failure. People attend to things that look interesting, and right design makes them worthy to look at.

I base all my design decisons—colors, contrast, fonts, spacings, layout, hierarchy, animations, and more—on solid graphic design principles. Result is a design that helps people focus, understand, and remember your message.

Consistent, elegant design also strengthens your brand, making your site both recognizable and memorable.

Website Development

Right development amplifies the impact of a great design many folds up. A static page, no matter how good, has one key weakness: it forces the visitor to see it all at once—something he rarely enjoys. Hiding, revealing, moving certain elements help him focus and consume things with much ease.

I’ll discuss and take your feedback at each step going forward, and make adjustments accordingly.