Paras Ralhan | Websites & Software Expert

What’s wrong with 95% of websites?

What’s wrong
with 95% of
websites

Why don’t they create customers?

Before becoming customers,  
people want to :

Quickly understand and evaluate your products or services.
Feel confident about their decision.

…and most websites fail to meet these goals.

Instead of telling “what matters to visitors,” most websites bombard them with “excessive, needless information that no one cares about.” This frustrates visitors, making them struggle or leave.

How Websites Become Great?

Great Websites
are built on top of

Compelling Content

Words have power. Each one is a chance to win or lose customers. For every word on your website, ask yourself: will it raise visitors’ confidence, lower it, or is a distraction?

Appealing Design

People tend to attend things that are interesting, engaging, and beautiful. Elegant and thoughtful design makes websites worthy of people’s attention.

Simple Structure

A website that allows visitors to ‘find answers easily’ and ‘clear doubts quickly’ earns their trust and respect for making them feel cared and understood.

The Technical Side

Things that keep you
Confident and In Control

Built with
WordPress

Your website will be built with world’s most popular CMS—WordPress—powering over 43.4% of the world’s websites.

The Power of Countless
Free Plugins

WordPress plugins can empower your website with extra features at no extra cost. Huge savings now and as your site grows.

Power in Your
Hands

You’ll be able to change everything on your website with little training—that you’ll get as a part of our project.

Ease and
Convenience

Making others’ lives easier excites me the most. Nothing needless, complicated, or difficult will be there to bother you.

Flexibility and
Future Requirements

Being extremely flexible, WordPress and I bend to great extent to fulfill any of your future requirements.

Install Plugins with
Caution

I avoid and advise to avoid plugins if possible. Free plugins are tempting, but can make your website fragile, slow, and insecure.

The Process

How I Build Great Websites

It starts with

Right understanding

A project's success depends on how well the person or team doing it understands it. Before I start doing anything, I need to know and understand, as much as I can, about you, your business, and your industry.

More you help me understand, better would be the outcome. So, I listen, discuss, and research extensively before starting a project.

Content

Next, I ask for content and how you plan to organize it. I review it and suggest improvements—reorganizing, rewriting, or removing what’s not doing useful work.

Changes are common due to the Curse of Knowledge: “more we know something, more we fail to appreciate how little our message is going to get through.” Right amount of content, in target customers’ language, in the right tone is the cornerstone of an effective website.

Website Design

Poor content is a failure, but poor design with great content is equally a failure. People attend to things that look appealing, and right design makes them worthy to look at.

I base all my design decisons—colors, contrast, fonts, spacings, layout, hierarchy, animations, and more—on solid graphic design principles. A well-crafted design helps people focus, understand, and remember your message. And people must remember and think about you before they decide to choose you.

Consistent, elegant design also strengthens your brand, making your site both recognizable and memorable.

Website Development

Right development amplifies the impact of a thoughtful design many folds up. A static page, no matter how thoughtfully designed, has one fundamental weakness: it forces the visitor to see it all at once—something he rarely enjoys. Hiding, showing, moving certain elements when needed help him focus and understand content with much ease.

The more we assist him to do what he wants to do, happier he’ll be.

I’ll discuss and take your feedback at each step going forward, and make adjustments accordingly.