Web Design
Before designing pages for your website, I visit and analyze many of your competitors’ websites, read and listen about your industry, and go through the content you provide. The understanding I get guide me in every step going forward.
While researching, I also collect material I find interesting.
Design should be guided by content. That’s why I stay away from pre-build templates. Finding a template that could best present your content is a nightmare—not worth the effort.
The insights I gain through research, the materials I gather, and my knowledge & experience all come together to shape designs that present your content in the clearest and most impactful way to your audience.
Websites, like people, have personalities. They should align with their industry while capturing the unique essence of the brand they represent. Personality is reflected through the choice of colors, fonts, images, icons, along with language and tone it speaks in to its audience.
Web Development
I do both front and backend development. Frontend connects directly to the visitors. How a site behaves when interacted is handled by frontend development. Smooth and elegant behaviour that is in line with the personality of the site adds a level of sophistication found only in high-profile websites. Moreover, it allows us to manage large amount of content in limited space—helping people focus and consume it with ease.
The behavior of the site should remain consistent in all major browsers. I’ll ensure it by testing it thoroughly.
Backend development doesn’t directly affect visitors, but it does’t matter less. It sets the foundation on which everything else rests. A concise, clean, and well-written code that can be maintained and scaled with ease helps me keep things in control and empower me to handle any future requirements not yet known. The code, although invisible, if not handled carefully, can cost you a fortune.
I always advise my clients that, whenever possible, resist using third-party software. In WordPress, we call them plugins. Their free & easy availability and easy integration is tempting, but they come at a cost. Increasing dependence on them can anytime deter smooth functioning of your website.
On-Site SEO
“Write for people, not for machines,” is the best SEO advice offered by Google. Purpose is not just to come on top in search results, but to stay their permanently. This is possible only by producing great content that people find interesting, engaging, and valuable.
More authority you have in a particular field and more you write about it, more clarity and value it’ll provide to your consumers. Then they engage, share, recommend, and link to your site way more than they do this for your competitors.
Search engines are much smarter now and can’t easily be tricked by manipulations. Yes, there are things within our control, but there exists no replacement for real, authentic, unique, authoritative, and engaging content. It must be created, and in large amounts.
What I’ll help you is to find some key phrases that are important to your business, and enough people are also searching for them. Then you need to write valuable, unique, and authoritative content around these phrases and in large amount. Your content must involve these phrases, and variation of these phrases in sufficient amount. Everything you write must feel natural to your audience, otherwise it won’t bring results you’re after.
Content Writing & Editing
I occasionally write complete content for clients. No matter how hard I try, I can’t attain the depth in their field from where real and authentic writing originates. I always push them to write as good as they can.
Most often, I refine and suggest improvements to what they write. I start by understanding the intent, then work to make it clear and compelling. I assess every paragraph, every sentence, and every word against usefulness, purpose, and clarity. Anything unnecessary is ruthlessly removed.
Your audience must identify with what you say. There must be a convincing logic to it—that they can observe and verify. If they find anything out of touch with reality, you won’t get another chance to win them back.
Website Speed Optimization
People hate to wait. If a website is slow, they leave it before it even gets a chance to impress them. With endless choices just a click away, you have only a few seconds—your site must load well before they start losing their patience.
Website loading speed depends on many technical factors such as hosting plan, website traffic, server location distance, cache, number of requests, media sizes, page size, etc.
I do many things to make your site as fast as possible. Reduce image sizes, compressing videos, streaming videos instead of loading all at once, lazy loading images (downloading only when they come in front), using SVGs (very lightweight) wherever possible, combining scripts, using browser and server cache capabilities, upgrading server if need arises and much more.
I also guide my clients about what not to do while managing their website’s content on their own. Server should remain as light as possible—nothing needless and heavy should occupy its space. It’s our combined effort that will keep your site running fast years on end.