People who attract attention, charm others, get respected, and gain power have one thing in common: strong personality—cultivated with immense effort and years of daily deliberate practice.

They develop many personality traits that masses rarely know they need to hone. These strong personality people—whatever they do, the way they speak, listen, and stand, the outfit they wear, the composure they hold, the calmness surrounding them, the way they respond, and many such things—everything about them is special, different, and captivating. Their aura is hard to ignore.

Websites, like people, have personalities. Mostly weak. Some strong. Now the only websites with strong personalities could afford to grab people’s fleeting attention, feels credible, gain trust, and bring them closer—eventually contributing in business growth.

The tools the professionals use to create strong personality websites are same as used by immature people. Difference is how well these tools are used.

Professionals know the rules, the principles, the importance, and how to leverage them to create desired impact. While others just use them without knowing any ‘how’ and ‘why’.

The website personality creation tools are:

• Color: There so many to choose from (16.8 million). What combination? What effect will it create? What mood it will evoke? What industry? Will it differentiate our brand in an instant? The harmony? The legibility? 
• Typography: The curvature, the thinness and the thickness, and the tilt of the characters on the page contributes heavily in shaping website’s personality. Fonts have spirits. Like colors, there are tons of typefaces (fonts) to choose from, each of different style and personality. Which one to choose that would create certain effect is no easy a task.
• Visuals: How well your eye is trained to spot right images and videos that amplify the impact of what you say? Then the icons: their look & feel must be in sync with everything else and consistency uncompromised.
• The writing style: Who’s writing for your site? What level of proficiency he or she has? Websites are used differently and generally impatiently. You get much less time to make your point. Everything must be strategic and well thought.
• Animations: Animations are built to make your visitor’s life easier not hard. Few cares. They look cool; add them. No. Like everything, their use must be strategic and meaningful—always assisting.